Concepts discussed in this week’s readings can be directly
applied to various industries in the business world. Several concepts can also be applied to the
education environment, specifically educational institutions. In the article Creating Adaptable Universities by Graham B. Spanier (2010),
concepts discussed in the Galbraith and Morgan readings are evident in
Spanier’s discussion of why and how educational institutions need to keep up
with changing environments in order to survive.
Spanier explores how the current environment, mainly budget cuts as a
result of recent economic downturn, have impacted institutions and how they
need to adapt in order to survive.
One of the theories presented in this week’s readings stresses
the importance of adapting to the surrounding environment. Morgan (1998) describes Contingency Theory in
detail and emphasizes how organizations need to adapt and change in order to
fit into their surrounding environment. Spanier
explores different ways educational institutions can adapt and change in order
to survive in the current economic environment.
One way universities are adapting is by incorporating new technologies. Many universities, including the University
of Southern California, are incorporating technology into their instruction and
offering web-based courses and online learning (Spanier 2010). In the current
economic environment, people are holding onto their jobs and are less inclined
to discontinue working to pursue a graduate degree. Online learning allows people in the work
environment to continue their career while also pursuing a graduate degree,
something I’m sure the Fall 2012 Cohort appreciates.
This week’s readings also talked about how cross
departmental collaboration within organizations can help in adapting to
changing environments. Collaboration
across departments is imperative for an organization that wants to be able to
quickly adapt and change with its environment (Galbraith, 2002). This concept of collaboration is discussed in
Spanier’s article and included as a suggestion for educational
institutions. Collaboration between
departments within an institution reinvigorates student learning and offers
another avenue for investing in student programs, such as Science, Technology,
Engineering and Mathematics (STEM) education programs. Developing synergies between different
departments allows the institution to offer a different form of learning to
their students and grow the institution (Spranier, 2010).
Keeping pace with change is important to survival, but it is
also important to keep the needs or goals of the organization’s employees as a
priority during change. Organizations
need to focus on people and be cognizant of their goals (Galbraith, 2002). This
concept is also applicable to the organization structure within educational
institutions. “Even in strained
budgetary times, we cannot lose focus on the principle that colleges and
universities exist, first and foremost, to educate our students.” (Spranier,
2010, p. 2). Ensuring that students are
learning is imperative to an educational institution’s success and therefore
the student’s learning should be the institution’s priority. Teachers and professors should be concerned
with their student’s learning more than their own publication requirements or
tenure (Spranier, 2010). This concept
was explored in the Worley and Lawler (2006) reading with their discussion of
rewards systems and encouraging performance over other rewards, such as
seniority. Organizational structure can
assist with keeping people as a priority if the organizations have an
appropriate rewards system implemented (Worley & Lawler, 2006). If educational institutions have a rewards
system in place defining performance or success as students learning instead of
rewarding seniority, the institution is keeping their student’s learning as a
priority (Spranier, 2010).
There are several environmental factors that drive businesses
to reconsider their organizational structure. The recent economic downturn
resulting in budget cuts for educational institutions has resulted in
educational institutions having to re-think how they organize as well. While the concepts presented by Galbraith,
Worley & Lawler, and Morgan are easily applied to the traditional business
environment, Spranier has suggested similar organizational structures, actions
and rewards systems are needed in order for educational institutions to adapt
to their environment and survive in today’s world.
References
Spanier, G. B. (2010). Creating adaptable universities. Innovative Higher Education. (35)2, 91-99. doi:
10.1007/s10755-009-9134-z
Galbraith, J.R. (2002). Designing
organizations. San Francisco, CA: Jossey Bass.
Morgan, G. (1998). Images
of organizations: The executive edition. San Francisco, CA: Berrett – Koehler
Publishers, Inc.
Worley, C., & Lawler, E. (2006). Designing organizations
that are built for change. MIT Sloan
Management Review, 48(1), 18-23. Retrieved from http://cb.hbsp.harvard.edu/cb/
web/aggregation/my_library.seam?contextType=allMaterials
Hey Melanie,
ReplyDeleteI liked your paper a lot. Very relevant considering Newsweek's cover story this week is "Are colleges worth the investment". They are getting a bad rap with so many unemployed grads walking around with huge student loan debt, and schools need to answer Newsweek's cover by showing how relevant their curriculum is. USC has certainly done that and established a whole new market through its continuing education programs like MCM.
I also like how USC's MCM program has practiced cross collaboration by utilizing professors from the Marshall School of Business. One of the MCM grads told me he took a few units at their entrepreneur program so perhaps we'll have the chance to collaborate with grad students from there? Thanks, John
Great job Melanie,
ReplyDeleteI too work at a private university and had considered writing about this topic having seen some of the responses to the latest economic downturn, one of them being - try to fundraise the amount students are losing with the discontinuing of Calgrants so that no student has to leave the university because they lost that grant and can no longer pay for college. Before your paper, I hadn't thought of the online MCM program as a result of the economy (even after reading President Nikias' letter on this booming program), more, I thought it was as a result of improved technology. Do you know if the reach is international as well?
I completely agree with you on rewarding performance, not just publications and research. Right now the only one I've seen that does that is ratemyprofessors.com and even though it's an internet website award, we still take it pretty darned seriously when a professor lands in the top 300.
Great insight, thank you!
Sarah
Very interesting topic. I'd be interested to hear your ideas on rewards systems changes for universities--specifically, what do you have in mind and what would likely be the result? Any unintended consequences of such changes?
ReplyDeleteI don't know that the MCM program was a result of the economic times, I think it's also taking advantage of improved technology, but I know it's helped students! In this economy, people are thinking twice before quitting their job and going back to school.
ReplyDeleteI think universities do a good job of checking in on professors to ensure that they're keeping their student's learning in mind. Websites or surveys, like Sarah mentioned ratemyrpofessors.com, allow students to provide feedback to the unviersity. However, there could be some unintended consequences. If some students think a professor is mean or hard, those commments might be interpreted incorrectly on a survey and the professor unecessarily reprimanded for it. I think asking other professors for feedback helps as well. If students are entering communication 201 without any basic fundamentals, then I think the school might want to look at what is being taught in communication 101.
Hi Melanie!
ReplyDeleteEducational institutions will continue to turn to technology to keep up with the need to offer educational opportunities to working adults. My feeling is that online programs will continue to grow, and eventually all educational institutions will offer online formats. Schools that do not look at this opportunity will loose revenue and will fall behind as their competition continues to turn to technology to further the education of students. What is unfortunate, many people do not value an online education, and feel as though online students do not work as hard as traditional students. Have you heard any negative comments about online education? I certainly have!
Great post!
Jacqueline