When faced with a tragedy like losing the Space
Shuttle Columbia, or the Challenger before it, people immediately want to piece
together the puzzle to solve the mystery as to what went wrong. Communications majors theorize what
broke down within hierarchies of communication or missing information, or even
a tough culture within a company that yields certain behaviors which might have
jeopardized the space missions (Harris, Jr., 1995; Ferraris & Carveth, 2003).
NASA followed several physical and analytical theories while the Columbia
Accident Investigation Board conducted their extensive study (CAIB, 2003).
People tend to explain to what they know (Harris, Jr., 1995).
Having a friend that has worked in aeronautics at
NASA since 2003 (shortly following the Columbia disaster), I thought this was a
fantastic opportunity to gain the insider advantage to see if my group were on the
right track with our communication-related theories or if he could provide additional insight as to other potential contributing
issues. What I got was an
introduction to the aeronautic industry, their culture, risk management, and a
new perspective for solving the puzzles of these tragedies. Instead of simply
printing the interview and subsequent discussion, I will present a few larger
theories I focused on as a result of conversations with him about the Columbia
mission and about NASA.
TRUE
DANGER:
The CAIB sheds clear light on the fact that
space travel, though many decades old, is still truly very new compared to
commercial flying that we frequent. My friend detailed NASA’s risk matrixes explaining
how they continually work to lower severity or probability of any issues
occurring. My friend also referred to an article by Malcolm Gladwell that
reports on mystery vs. puzzles.
NASA, he pointed out, is a data-loving group. Any new system or
direction must be supported by the proper research to complete the puzzle. Likewise, it suggests while the world
works to make sense of the scattered pieces of the puzzle and
to find the root of the problem to prevent it next time, there is a certain area that falls into the mysterious unknown
or where the probability of something is so very slim that it does not register
as significant, but it doesn’t erase it completely. The press tends to ignore that area and draws conclusions based
on what they do know. The CAIB report points out that 2-5% of the time, rockets
fail. My friend pointed out that the statistic holds true when considering NASA’s
shuttle disasters but, of course, the loss of human life from the shuttle disasters makes
the tragedy hit home and feel that much larger for people in general. However
there is more danger when the media who isn’t educated in the field tries to
speak on the industry’s behalf.
CONTEXT
IS KEY:
When I presented my group theories of Groupthink
to my friend, his response was that context is key. The reporters and researchers that emerged in the wake of
the disaster searched for the pieces of the puzzle, found and interpreted
information and drew conclusions based on what they found without knowing the
larger picture or context for what they found. For example, there were emails of foam-caused damage to the
shuttle and of worst case scenarios and questions of why weren’t people warned
or why this mission was then allowed to proceed (Glanz & Wong, 2003). The
reason why my friend recalls this is for his job, he sends multiple emails
regularly answering co-workers’ inquiries as to certain scenarios and
worst-case scenarios as a part of the risk assessment for projects. He
proposed that perhaps my previous perspective defining certain behavior as “arrogance” could
simply be “Acceptance of the above-mentioned risks” and that 98% of the time,
the group leading the mission is applauded for passionately and boldly leading
astronauts to space and back, but the 2% transforms their behavior into
arrogance.
WEB
OF KNOWLEDGE:
NASA is filled with people at the top of their
field. Some people know a little
bit about the expansive industry as a whole, some become experts in their
individual role – for example, rocket design. Based on the risk matrix they know what the true issues are,
just as a surgeon knows what is really at stake should you go under the knife
at their hands. Would you want
your doctor to tell you every little single possible thing that could go wrong
or trust that the doctor is educated enough to prevent 98% of the risks? I’m not saying that astronauts aren’t
told the risks, I’m saying that if something went wrong, I wouldn’t go to the
doctor and assume that I knew better than they did without the same education
or, even if I was also the same sort of doctor, being in the middle of the situation
with them. The same should be said about the sequences that occurred resulting
in the shuttle tragedies.
While I went into this project planning to learn more
about Groupthink, I instead emerged with a better respect for the subjects being
researched and the responsibility of the person conducting the research. My friend summed up an interesting
thought that will make me a more thorough researcher in the future. “Arrogance isn’t with the astronaut [or
mission leaders] but with the person who comes in after and thinks their
studies say enough to make them expert to speak on what happened.”
Sarah Harris
CMGT 500
Week 10 Application
References
Columbia
Accident Investigation Board Report (2003, August). [website] Retrieved from
Ferraris,
C. & Carveth, R. (2003). NASA and the Columbia Disaster: Decision-making by
Groupthink? Proceedings
of the 2003 Association for Business Communication Annual
Convention. Retrieved
from http://businesscommunication.org/wp-content/uploads/2011/04
/03ABC03.pdf
Gladwell,
M. (2007, Jan 08). Open secrets; dept. of public policy. The New Yorker, 82,
44-
53. Retrieved from http://search.proquest.com/docview/233141921?accountid=14749
Glanz
J., & Wong, E. (2003, February 4).
Engineer’s ’97 report warned of damage to tiles by
foam. Retrieved on June 8, 2003 from www.nytimes.com/2003/02/04/national/04WRON
Harris,
C.E., Jr. (1995). Explaining Disasters, the case for preventative ethics. Technology and
Society Magazine, IEEE 14(2), 22-27. DOI: 10.1109/44.393043

Hi Sarah,
ReplyDeleteI enjoyed this interview with your friend that works at NASA. What a great opportunity to get feedback about the organization, as we prepare for our Columbia experiment live session. Usually when a disaster with the magnitude such as Columbia takes place, the media scramble to try and report the latest developments. But as many of us know, these reports can be innacurate. Sometimes I think reporters forget they have a role to tell the story, not make up facts because there's a lack of information. I also agree with your friend's comments about arrogance and how it does not lie with the austronauts, but with the media or other agents that insert themselves into the disaster setting.
Thanks for the feedback Allison! I have to say it was a mind-expanding weekend because I learned so much about just a small sliver of NASA, the difference in orbit paths and how tough it is to go from the Inernational Space Station and the Hubble orbit routes, but also because I saw myself doing just what was frustrating me about the media and realized I have the responsibility to take the extra steps to represent things accurately then draw conclusions based on my conclusions, but not from the position where I insist that my research makes me superior to all others.
ReplyDeleteThanks for your important post Sarah! We definitely run the risk of oversimplifying when we do case analyses. And, academics :-) can definitely be arrogant. I think we need to consider all cases as "inspired" by true events. It is not uncommon to get push back from organizational insiders. Cases, by definition, will never capture all of the information conceivably important. Still, it doesn't invalidate our opportunity to learn from the case. We can assume that the case is fictional. While we have factual data to consider, the subject choices made by the case designers will inevitably give a less than complete view of reality. So, with that caveat, we treat the case as realistic and try to learn lessons that can be applied in our own organizations. If we approach things with an arrogant Monday Morning Quarterback approach, we only walk away thinking how stupid NASA is--not particularly useful. If instead, we walk away questioning how structure and culture can be AN influence on how we deal with ambiguous risks in our own organizations, then we benefit from the inquiry.
ReplyDeleteSarah, your post this week is so informative! It is so easy as an outsider to try to make judgements to gain a sense of things we don't really understand or know about. This must be especially frustrating for the workers at NASA given that the media shapes so many of the conclusions made by the general public. You really conveyed this in the web of knowledge section of your post. I am with you in that I now have better respect and understanding for the subjects of the researchers and the responsibility involved. Thank you!
ReplyDeleteSarah,
ReplyDeleteYou raise some extremely good points about perspectives of outsiders looking in and offering up "explanations" when in reality what they are trying to do is find someone to blame for something that may or may not have been avoidable in the first place. One thing your post brought to mind is that while to the outsider it may appear that NASA had been cavalier in the decisions they made about how to handle the Columbia disaster both during and after, they are not making these decisions easily or lightly. People seem to forget that space crafts are not put together on an assembly line the way cars are. They take armies of people and years to research, design, develop and test, and there still exists the potential for something to go horribly wrong. But does that mean we should stop trying to push the limits of our capabilities.
You're right that astronauts are well aware that if they make the decision to go into space there's a chance they may not come back. But fortunately for mankind, that's a risk that they're willing and even eager to take. As for the aforementioned armies of people that make it possible for them to take those risks, I don't think I'd have the personal fortitude to do what they do.
This has certainly been a thought-provoking week, hasn't it? Thanks for the excellent post.
Kerry